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In a groundbreaking move, Spotify is leveraging artificial intelligence to expand the reach of its podcasters into foreign language markets.
The company unveiled a pilot initiative named Voice Translation for podcasts, which not only translates podcasts from one language to another but also preserves the unique voice characteristics of the podcaster throughout the process.
Utilizing OpenAI’s voice generation technology, Spotify’s innovative translation tool has the capability to replicate a speaker’s voice traits, ensuring that the translated content maintains a natural and authentic sound.
The initial phase of the pilot program will showcase select podcasts from renowned creators such as Dax Shepard, Monica Padman, Lex Fridman, Bill Simmons, and Steven Bartlett, translated into Spanish, French, and German.
Looking ahead, Spotify has ambitious plans to extend translation services to episodes of Dax Shepard’s “eff won with DRS,” “The Rewatchables” from The Ringer, and an upcoming original podcast by Trevor Noah scheduled for release later this year.
Ziad Sultan, Spotify’s Vice President of Personalization, expressed the significance of Voice Translation by stating, “By mirroring the creator’s authentic voice, Voice Translation empowers global listeners to discover and connect with new podcasters in a more genuine manner than ever before.” He emphasized the company’s belief that a considerate implementation of AI can foster deeper connections between audiences and creators, aligning with Spotify’s overarching mission to unlock the full potential of human creativity.
